Crumbzz Proudly Announces the Certification of “Organic Fairtrade For Its Vanilla


Crumbzz supplier of vanilla, Nielsen-Massey,has achieved Organic Fairtrade certification of it’s Madagascar Bourbon Pure Vanilla Extract.

“We are excited to be able to offer a product that is both certified organic and Fairtrade,” said Craig Nielsen, CEO of Nielsen-Massey. “Although Fairtrade products are commonly known to be coffees, teas and cocoa, it is just as important for our vanillas to be Fairtrade certified to promote sustainability and help producers in the countries where our vanilla beans are grown.”

Nielsen-Massey is the first vanilla manufacturer to offer a certified Organic Fairtrade Madagascar Bourbon Pure Vanilla.

This Fairtrade vanilla ensures that small-scale farmers in developing countries receive a fair price and use sustainable farming practices, stabilizing vanilla-producing communities and protecting the environment.

Nielsen-Massey’s Organic Fairtrade Madagascar Bourbon Pure Vanilla is made with beans that are grown in the shade, integrated with other crops, which helps protect against erosion and deforestation.

Recognized as the finest vanilla in the world, Crumbzz is proud to be partnering with Nielsen-Massey in using only the Nielsen-Massey Madagascar Bourbon Pure Vanilla in all its crumb cakes.