Crumbzz Proudly Announces the Certification of “Organic Fairtrade For Its Vanilla


Crumbzz supplier of vanilla, Nielsen-Massey,has achieved Organic Fairtrade certification of it’s Madagascar Bourbon Pure Vanilla Extract.

“We are excited to be able to offer a product that is both certified organic and Fairtrade,” said Craig Nielsen, CEO of Nielsen-Massey. “Although Fairtrade products are commonly known to be coffees, teas and cocoa, it is just as important for our vanillas to be Fairtrade certified to promote sustainability and help producers in the countries where our vanilla beans are grown.”

Nielsen-Massey is the first vanilla manufacturer to offer a certified Organic Fairtrade Madagascar Bourbon Pure Vanilla.

This Fairtrade vanilla ensures that small-scale farmers in developing countries receive a fair price and use sustainable farming practices, stabilizing vanilla-producing communities and protecting the environment.

Nielsen-Massey’s Organic Fairtrade Madagascar Bourbon Pure Vanilla is made with beans that are grown in the shade, integrated with other crops, which helps protect against erosion and deforestation.

Recognized as the finest vanilla in the world, Crumbzz is proud to be partnering with Nielsen-Massey in using only the Nielsen-Massey Madagascar Bourbon Pure Vanilla in all its crumb cakes.


Staying True To Our Roots

(original post date 08/17/10)

Unlike cooking, baking is very specific in its demands. In most cases, a dash of this or a pinch of that just won’t work. Even small changes to a recipe can have disastrous results in the finished product. So the first order of business for Crumbzz™ was to make sure that we held true to the original family recipe and baking methods. Secondly, we wanted to confirm that we were using only the finest ingredients and last (but not least), assure that we were doing all we could to encourage fair trade and sustainable farming.

The original Sadler family recipe, used today in all our Crumbzz Cakes, was passed down for generations. But through the years, baking methods and farming techniques have assured that the sugars, cinnamon’s, vanilla’s, and other ingredients, as well as the actual baking processes, are vastly different today than those used 200 years ago.

We knew the “current” version of our recipe was a hit from our upstate New York cafe days, where lines of Caker’s™ would wait patently for the next cake hot out of the oven. So we were careful not to do anything that would change our original family recipe.

Our trip back in time was an exercise in getting as close as we could to a time when the finest natural ingredients and classic baking techniques, produced a cake that would stand out above the mass-produced cakes available today.

Going back in time for baking is not a hard thing to do. Baking methods throughout time are well documented. Understanding how cakes in general and crumb cakes in particular were made and how ingredients were procured during the birth of our recipe, provided us with a window into the “heart and soul” of our cake.

Our intent was not to match every process and ingredient. Many changes in technique and ingredients have led to advances in taste and consistency that actually produce a better cake. Our goal was to assure we chose the best of both worlds to create a masterpiece for our customer.

If you have already tasted our offerings, I hope you feel as we do, that we’ve come pretty close to crumb cake nirvana.

J Stephen

 Next Week… How Cakes Became Cakes 

Try an Old World Classic Crumbzz Cake Today